Robin Hood Benefit

The Robin Hood benefit is the largest gala raising money to fight poverty in the United States. In collaboration with several of our most trusted production partners, we transformed the Javitz center into a platform to tell the organizations mission and raise funds. Themed “Robin Hood to the Power of You”, the 4,000+ guests entered the event through a hallway lined with 7,000 backpacks donated by Spreetail filled with school supplies – which were donated to students in need through Robin Hood’s community partners. Inside, scenic décor elements of oversized mathematical instruments created a landscape for ever-changing messaging and set the stage for an empowering performance that lead guests into dinner. On each of the 700+ dining tables a stem learning game was thoughtfully installed with integrated messaging, including a note about how each game would be donated post event. The evening, which culminated in a post gala concert by Shawn Mendez, emphasized the power an individual can make in fighting poverty and the night delivered with incredible pledge commitments.

Check out the video!

May 2019
Jacob K. Javits Convention Center | New York, NY
Senior Producer